Black & Farrelly
Training | Consulting | Coaching
MARION ‘MAZ’ FARRELLY
Without wishing to brag, Maz Farrelly has made the biggest shows in the world with the biggest budgets and the biggest ratings including The X-Factor, Big Brother, Farmer Wants a Wife, The Celebrity Apprentice and she also wrote Q&A for the ABC. If you’ve watched it, she probably made it. Maz has pitched, and been pitched to, over 10 000 times and has run large teams as Director Of Television Content at Fremantle Media Australia, Executive Editor of Format Entertainment at BBC UK and Creative Strategist for BBC WorldWide. She has successfully managed budgets in excess of a quarter of a billion dollars, doubling both sales and ratings and the secret to her success, is in her skilled messaging. In her career Maz has constantly seen how bad research, development and most significantly, bad pitching, kills great and important ideas.
To combat this, she has taken a hiatus from creating screen content and developed a series of business masterclasses to help companies effectively navigate the sales market. This includes everything from developing, branding, and selling your idea. Maz shows your business the value of the first minute, selling not only your idea but you as well. Recently Maz appeared on an episode of the Mentor with Mark Bouris, where he called her new business “a unique and important service that corporates desperately need!” Often referred to as a highlight in the world of Black Pen, Maz can help you turn sales pitches into dollar sales.
Alison is a trained journalist and was the youngest ever Foreign News Editor at ITN in London, who now specialises in high end, blue chip documentaries, the sort that change government policy and start national conversations.
She made the Logie winning ‘Choir of Hard Knocks’ for the ABC which changed government policy on homelessness and has recently completed a Churchill Fellowship which researched how the impact of engaging and accessible documentaries can bring about social change.
She created and developed two series of ‘Changing Minds’ for the ABC, the first Australian series where television cameras were allowed into locked mental health wards. The series were AACTA and WALKLEY award nominated and described by the Sydney Morning Herald as ‘one of the most important programs in the history of Australian television’.
Alison is a member of the Australian International Documentary Conference advisory committee, is an external assessor for Screen Queensland and sits on many industry panels. Along with Maz, Alison runs hugely successful industry workshops on pitching and development.
BLACK AND FARRELLY are not corporate. They offer a fresh new approach to training – Trojan Horse Training – because they believe that when you’re laughing you’re learning. They specialise in what they call STICKY INFORMATION, information that cuts through and sticks in the brain. Oh, and it’s laugh out loud.